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This is a more insidious problem than any one media property because the very structure of the local news organization -being small and distributed - gives them
by digitaltrees 9y ago
This is a more insidious problem than any one media property because the very structure of the local news organization -being small and distributed - gives them a unique credibility for most viewers because they assume that their local news team is more closely align with their local beliefs, values, and interests. People do not assume every word from a local news anchor is the exact script for the entire country.
Further, it is one thing for them to use the same script. It is entirely another thing for the script to be "you can't trust any other news outlet because they all report fake news with no research or verification. YOU CAN ONLY TRUST US". I have never seen that message on CNN. You may not like CNN's coverage of Trump, but they do not undermine every other media outlet.
- creaghpatr 9y ago>I have never seen that message on CNN Give me a break. You don't remember "This an Apple", one of the most elitist, pretentious advertising campaigns in recent times: ""This is an apple. Some people might try to tell you that it's a banana. They might scream, 'Banana, banana, banana,' over and over and over again. They might put banana in all caps. You might even start to believe it's a banana, but it's not. This is an apple." https://www.youtube.com/watch?v=vckz6EAn30Y https://www.youtube.com/watch?v=vckz6EAn30Y
- digitaltrees 9y agoFair point. I have never seen this add campaign.
- rndmize 9y agoIIRC this ad campaign wasn't a "trust only us" campaign; it was a direct response to the never-ending calls of "fake news" from the president and right-wing against CNN. In a world where the the president literally sends out his press secretary to lie on Day 1 about the size of his inauguration crowd, this is a reasonable (though I suspect utterly useless) response.