This is a fantastic interview. It has given me a new perspective on how a B2B is started. In my mind it was like building a pretty much finished product and the

This is a fantastic interview. It has given me a new perspective on how a B2B is started. In my mind it was like building a pretty much finished product and then sending some emails around to people who might be interested. But instead it seems much harder to get the first couple of customers and you want to work really closely with those first customers to get credibility, success stories and last but not least to improve and develop your product according to their needs.