How would you convince the decision-makers to loosen the purse strings for a TV ad campaign? I imagine the decision-makers asking "Isn't our coverage in severa

How would you convince the decision-makers to loosen the purse strings for a TV ad campaign? I imagine the decision-makers asking "Isn't our coverage in several legit news outlets better than a TV ad campaign?" I'm open to reality being different from expectation. Just wondering what folks have found to be the case by experience... Was this VoIP company covered in the news after the TV ad campaign or before?