At some level, value is a matter of taste. I agree. Is this $900 phone better than this $200 phone, or two $200 phones? IDK, but at least they are different. T

At some level, value is a matter of taste. I agree. Is this $900 phone better than this $200 phone, or two $200 phones? IDK, but at least they are different. The question is not (IMO) about absolute rationality, but having enough rationality to drive a market. Wine & mattress markets don't have it. You can't offer a near identical wine or mattress cheaper than market price and expect it to disrupt the market, forcing competitive price-cutting.