For tech products I always presume that "pay to play" is a component of the reviews from a review source. Even if it's not explicit the large brands buy a lot

For tech products I always presume that "pay to play" is a component of the reviews from a review source. Even if it's not explicit the large brands buy a lot of the advertising and will get some 'editorial compensation' almost certainly. This doesn't mean the reviews are worthless though. By checking several sources of reviews for the same product type one can often get a sense of which are really the top products. After all, a review site would look pretty bad if it really promoted a dog product that no other reviewer liked. What does often get over looked though are the really good products from small suppliers.