I think about this quite a bit. Why does there only have to be one boogeyman? I also remember when Wal-Mart was the company destroying boogeyman. It was easy t

I think about this quite a bit. Why does there only have to be one boogeyman? I also remember when Wal-Mart was the company destroying boogeyman. It was easy to see why. Their sales in electronics, some furniture, housegoods, and some clothing were causing massive erosion to some key competitors. It wasn't really mom and pop shops either, it was places like Sears and other big box stores. And, of course, other shops were eating other businesses for some of them as well (for example, Home Depot and Lowes having a devastating impact on appliance sales at Sears). But somehow, the media somehow decided that Amazon should be the new boogeyman. Thinking about that list above, are those even things that I would buy at Amazon? Generally, they are not. Amazon has had a huge impact, but not necessarily in the obvious way that gets bandied about in our politics and our press.