But if you have a clothing portal that knows your every dimension, part of the service you can sell is that you measure every single item, ensuring a good fit (

But if you have a clothing portal that knows your every dimension, part of the service you can sell is that you measure every single item, ensuring a good fit (regardless of the size tag). Whether you match them up to the customer on shipping or to the database on receiving is up to you. I have no idea if that would be scalable, but it would certainly help with customer retention and goodwill.