Sure, that's true. The way I think of it is that the rental office cost is their cost of customer acquisition. So the real advantage is that once you get an ap

Sure, that's true. The way I think of it is that the rental office cost is their cost of customer acquisition. So the real advantage is that once you get an app install the first time you don't have to keep paying for new customers. Which brings me back, shouldn't an app be something that Hertz should be working on in addition to everything else they've already done?