This article talks about how Target predicts when a woman is pregnant, and the steps they go to to make it less weird: https://www.nytimes.com/2012/02/19/magaz

This article talks about how Target predicts when a woman is pregnant, and the steps they go to to make it less weird: https://www.nytimes.com/2012/02/19/magazine/shopping-habits.html https://www.nytimes.com/2012/02/19/magazine/shopping-habits....