One problem is that some portion of this 5% don't even know that our kind of thing can be done in their situation. This is a subtle opportunity for strategy th

One problem is that some portion of this 5% don't even know that our kind of thing can be done in their situation. This is a subtle opportunity for strategy that a lot of people don't seem to realize (not necessarily you, but just a lot of people). In regards to organic SEO, you should be optimizing not necessarily for what it is you do, but rather for what it is those people are searching.