I had a similar problem with RateMyStudentRental.com.By definition, students are typically only looking for housing twice a year, maybe even only once a year. Y

I had a similar problem with RateMyStudentRental.com.By definition, students are typically only looking for housing twice a year, maybe even only once a year. Your best bet in this case is to optimize for organic SEO. Over the years, I've gotten RMSR to be #1 if you google "student rental housing" and usually close to #1 if you google any address that happens to be on RMSR. This has been absolutely invaluable for creating recurring traffice, which seems to be the area you're struggling with.