On a side note: Since their marketing is superb, it doesn't surprise me that even the article takes Casper's claim at face value - but it wasn't Casper who inve

On a side note: Since their marketing is superb, it doesn't surprise me that even the article takes Casper's claim at face value - but it wasn't Casper who invented this business-model in 2014. I don't know for other countries, but German startup Bett1 was started in 2004. It became famous in Germany for uncovering the "mattress mafia", a cartell formed by producers and retailers that ensured their ridiculous high earnings stayed in place, eventually leading to criminal investigations by the authorities.