4 ms·
One guy that ran VoIP company that most of you have probably heard of. Here is how he described his experience in similar situation. So he was thinking about ho
by vgurgov 16y ago
One guy that ran VoIP company that most of you have probably heard of. Here is how he described his experience in similar situation.
So he was thinking about how to spin of his project in similar situation. (Most of us dont change phone provider quite often, right?) He was staying at some motel and had his TV on. You know that old weird tv stuff. Then one moment he realized Americans still watching TV A LOT and all these freaking tv ads as well. So he took a credit and ran TV ad campaign. And that was breaking moment for company. Sales just exploded.
So think about making good tv campaign especially if majority of your clients are not tech guys, but like moms, homeowners etc.
Sorry for obvious advice, but just to mention that "old media" still have some power these days...
- nullable 16y agoHow would you convince the decision-makers to loosen the purse strings for a TV ad campaign? I imagine the decision-makers asking "Isn't our coverage in several legit news outlets better than a TV ad campaign?" I'm open to reality being different from expectation. Just wondering what folks have found to be the case by experience... Was this VoIP company covered in the news after the TV ad campaign or before?
- paraschopra 16y agoAny idea what kind of budget is it typically required to create and then run a TV campaign? Just curious.