> Fast page loads means a better UX on the web. Not necessarily. AMP has terrible usability. For people who block 3rd party JS from loading, AMP pages take 8 s

> Fast page loads means a better UX on the web. Not necessarily. AMP has terrible usability. For people who block 3rd party JS from loading, AMP pages take 8 seconds to load. AMP will hurt publishers in the long run: - giant back button to take users back to Google Search instead of deeper into your site - broken referrers - bad inbound links (that point to google.com) - someone else dictates your monetization strategy - someone else limits how you publish online - not faster than DIY optimization - etc. https://www.google.com/search?num=100&q=amp+sucks https://www.google.com/search?num=100&q=amp+sucks