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Of course it's a marketing ploy! Mattresses are a great example of an area where the marketing ploys are really an inescapable part of the perception of value.
by shimon 9y ago
Of course it's a marketing ploy! Mattresses are a great example of an area where the marketing ploys are really an inescapable part of the perception of value. If you think you're buying a great, innovative mattress design, you'll probably continue to believe that unless it's quite bad.
They've just switched us from feeling like we can pick the right mattress through trying a dozen in a store to reading online reviews. Both are biased, but everyone needs some way to feel confident about a big purchase.
- brownbat 9y agoWe were certain we had split opinions on a softer and a firmer mattress in the store. We bought one for the master and one for the guest room just in case we changed our minds. I think we switched them at least once, but honestly can't remember how many times, and can no longer tell which one I "really" like. Through this process I learned... I don't actually have mattress preferences, short of it not being a bunch of rocks. I'm sure some people actually have preferences, but I wonder if this is an area, like vodka, where you can make people feel strongly like they have preferences between two things that are barely distinct, if at all. https://www.npr.org/sections/money/2018/02/23/588346329/episode-826-the-vodka-proof https://www.npr.org/sections/money/2018/02/23/588346329/epis...