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And why are there so many mattress commercials on radio?
by source99 9y ago
And why are there so many mattress commercials on radio?
- shimon 9y agoIt's a rare purchase with high profit margins and limited differentiation between brands. In other words, whatever store/vendor you go to first has a great shot at getting your business, and you'll totally forget about them by the time you next need a mattress years later. Same reason you hear so many car dealership and insurance ads.
- sgustard 9y agoGreat question, and this article echoes the answer below: http://www.slate.com/articles/news_and_politics/explainer/2012/03/why_are_there_so_many_mattress_ads_on_the_radio_.html http://www.slate.com/articles/news_and_politics/explainer/20... But then: why not as many furniture ads?