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:) re: long tail SEO ... We have had multiple inbound calls from people who think we're some other institution because they searched for that institution, came
by nullable 16y ago
:) re: long tail SEO ... We have had multiple inbound calls from people who think we're some other institution because they searched for that institution, came to our site, got our phone number and asked us about their account at that institution. This happens even though we never pretend to be that institution on our page, we don't use their logo, etc.
One problem is that some portion of this 5% don't even know that our kind of thing can be done in their situation. (But every time I go on a random forum and ask people if they know it can be done, all the smarty-pants reply and say Yeah-I-Already-Knew-That. I mean ... who's going to admit ignorance, really?)
- JangoSteve 16y agoOne problem is that some portion of this 5% don't even know that our kind of thing can be done in their situation. This is a subtle opportunity for strategy that a lot of people don't seem to realize (not necessarily you, but just a lot of people). In regards to organic SEO, you should be optimizing not necessarily for what it is you do, but rather for what it is those people are searching.
- nullable 16y agoExcellent point. Will have to check with our guy to see if he thought of this. Thanks!