6 ms·
Is there a natural middle-man you should be dealing with instead of the "consumer"? For example: if your app was about "going to the dentist", I'd suggest tryi
by michael_dorfman 16y ago
Is there a natural middle-man you should be dealing with instead of the "consumer"?
For example: if your app was about "going to the dentist", I'd suggest trying to sell to Dentists (to re-brand and sell on to their clients).
Is there an analogue in your industry?
- nullable 16y agoYes, this might actually be the way we succeed in the end. Is this something your company did? If so, could you share your experience -- getting the middleman's attention, getting cooperation, what worked / what didn't ...
- mcn 16y agoI'm hesitant to post this link because I don't have any personal experience in the area, but this interview speaks to those questions and is currently on the front page, so you might benefit from the live discussion: http://news.ycombinator.com/item?id=1671852 http://news.ycombinator.com/item?id=1671852 http://www.gabrielweinberg.com/blog/2010/09/sean-murphy-on-the-first-1-6-enterprise-customers.html http://www.gabrielweinberg.com/blog/2010/09/sean-murphy-on-t... >I recently did a Traction Book interview with Sean Murphy who runs a boutique cutomer development firm in Silicon Valley. We discussed (for ~1hr) how to approach getting the first set of enterprise customers. What follows is a slightly edited transcript of the full interview. -Gabriel Weinburg