Presumably, the issue is scale. If most people prefer the TV with 'more features' then they'll take it. The savings of using a dumb TV are probably not a lot,

Presumably, the issue is scale. If most people prefer the TV with 'more features' then they'll take it. The savings of using a dumb TV are probably not a lot, I'd ballpark it at $50. How many consumers are going to think "$50 dollars more to get netflix straigt on my TV? Great!". Besides, that $50 advantage could well be lost in the smaller scale costs.