> These hyper-targeting stories are the scariest part about adtech. >> Despite what some con artists may tell you, I prefer a broad demographic approach to onl

> These hyper-targeting stories are the scariest part about adtech. >> Despite what some con artists may tell you, I prefer a broad demographic approach to online messaging . Rather than complicate matters, I decided to target everyone in each of the three states between the ages of 28 and 44. No political affiliation sliders, no audiences, no Facebook machine learning wizardry. Every person within the age range, Republican, Democrat, or otherwise. ???