3 ms·
I think he understood gaming pretty well. The Apple II and the Mac were real gaming powerhouses back in the day. Most of it was 2D; side scrollers but I remembe
by yardie 9y ago
I think he understood gaming pretty well. The Apple II and the Mac were real gaming powerhouses back in the day. Most of it was 2D; side scrollers but I remember going into the computer stores and seeing all sorts of games for Apple.
After he left, and through a decade of weak management they were flopping all over the place. Windows 95 came out, their competing OS, Copeland, was nowhere to be seen. And when they transitioned to PowerPC a lot of publishers didn't want to expend the effort to port their existing catalog.
When he did comeback they were just a few months away from filing bankruptcy protection. Decisions were made and whole lines of products were cut. And they focused on the things that were working: education, creative, and science. Business, gaming, and productivity were on life support.
But, since those early years they never learned to entice game publishers. Microsoft went out of their way with DirectX, GDC, etc. Apple was, "here are our great game dev tools; use them." And just assumed developers would flock to the platform through osmosis.
Even now, their betting their future on the iOS. The game developers are there, the tools are there, and it's a very healthy ecosystem. Yet, I get the impression they want the iPad, the Pro namely, to be serious productivity tool. And if they have toss game dev to make it come to fruition I have no doubt that's what they would do.