I don't think they're a media company. A media company would have some expertise in selecting and/or producing content. The closest Facebook gets to this is fe

I don't think they're a media company. A media company would have some expertise in selecting and/or producing content. The closest Facebook gets to this is feed ranking, but that has no real resemblance to anything a traditional media company does. I don't think being a company that makes money by advertising makes you a media company. Google Search makes money from advertising, but is even more clearly not a media company.