Seems odd to me that the authors don't reference George Lakoff's Don't Think Of An Elephant[0] which seems to describe much of their findings under the term "fr

Seems odd to me that the authors don't reference George Lakoff's Don't Think Of An Elephant[0] which seems to describe much of their findings under the term "framing". Then again, this is written in part by Lera Boroditsky, a psychologist who seems to think that doing linguistics require little to no training. For whatever reason she's extremely keen on proving "strong linguistic relativism"—i.e. the latest term for "linguistic determinism"[1] which hasn't been taken seriously by linguists for several decades—and actual linguistic research as well as very plausible alternative explanations for her findings aren't going to stop her. She comes off as a person that's looking for data to confirm her theory rather than the other way around, at least that's what I took away from her 2010 paper Remembrances of times East: absolute spatial representations of time in an Australian aboriginal community[2] which I spent a great deal of time dissecting while doing my master's in linguistics. [0]: https://www.goodreads.com/book/show/13455.Don_t_Think_of_an_Elephant_Know_Your_Values_and_Frame_the_Debate https://www.goodreads.com/book/show/13455.Don_t_Think_of_an_... [1]: https://en.wikipedia.org/wiki/Linguistic_determinism https://en.wikipedia.org/wiki/Linguistic_determinism [2]: https://www.ncbi.nlm.nih.gov/pubmed/20959511 https://www.ncbi.nlm.nih.gov/pubmed/20959511