3 ms·

What makes you think they produce software as a service? Their users aren't their customers, advertisers are.

by mhluongo 9y ago

origami777 9y ago
That term refers to software applications made available in a browser. That's how I view Facebook.
- bogomipz 9y ago
  No "software applications made available in a browser" is not the single defining characteristic of SaaS. SaaS is foremost a licensing and delivery model although it is often accessed via a browser it is not a prerequisite. There are SasS offerings with desktop integration points, sync clients, native iOS apps etc.
  - mcny 9y ago
    Sorry if this is an obvious question: would you call Microsoft Office 365 a software as a service? They charge per user per month I think.
    - bogomipz 9y ago
      Yes I would consider Microsoft Office 365 a SaaS offering. It's licensing is done via a subscription and delivery is via infrastructure managed by MS.
- mhluongo 9y ago
  They aren't providing software as a "service"- they're providing user data and eyeballs as a service. You're confusing the business model (advertising) and the medium (software).
  - origami777 9y ago
    I think we've come far enough to realize that there are many business models to the concept of software being delivered in a browser as a service. The original model was companies paying a monthly fee for a subscription. Now we have many different types of models. The point is that FB makes an application for consumers and businesses. It is delivered as a service through a browser.
- lmkg 9y ago
  That's the medium, not the product. A company that makes radio program, and generates revenue by selling ad spots, is a media company. A company that makes TV programming, and generates revenue by selling ad spots, is a media company. It's in the same line of business as the radio company, even though the radio company doesn't have any soundstages or camera operators. And guess what, both of those companies stay media companies even if they start streaming sound or video in a browser instead of on the TV. That's just replacing the distribution team, a rather small part of their business by headcount. They're still media companies, because they make money by selling ad space in content. The distinguishing feature of facebook is that it takes user-generated content, and generates revenue by selling ad space. That's the "social" in social media, it's what makes social media different from traditional media. But the other part is the same: They generate revenue by selling ad space inside the content that they manage.

What makes you think they produce software as a service? Their users aren't their customers, advertisers are.

origami777 9y ago

That term refers to software applications made available in a browser. That's how I view Facebook.

bogomipz 9y ago
No "software applications made available in a browser" is not the single defining characteristic of SaaS. SaaS is foremost a licensing and delivery model although it is often accessed via a browser it is not a prerequisite. There are SasS offerings with desktop integration points, sync clients, native iOS apps etc.
- mcny 9y ago
  Sorry if this is an obvious question: would you call Microsoft Office 365 a software as a service? They charge per user per month I think.
  - bogomipz 9y ago
    Yes I would consider Microsoft Office 365 a SaaS offering. It's licensing is done via a subscription and delivery is via infrastructure managed by MS.
mhluongo 9y ago
They aren't providing software as a "service"- they're providing user data and eyeballs as a service. You're confusing the business model (advertising) and the medium (software).
- origami777 9y ago
  I think we've come far enough to realize that there are many business models to the concept of software being delivered in a browser as a service. The original model was companies paying a monthly fee for a subscription. Now we have many different types of models. The point is that FB makes an application for consumers and businesses. It is delivered as a service through a browser.
lmkg 9y ago
That's the medium, not the product. A company that makes radio program, and generates revenue by selling ad spots, is a media company. A company that makes TV programming, and generates revenue by selling ad spots, is a media company. It's in the same line of business as the radio company, even though the radio company doesn't have any soundstages or camera operators. And guess what, both of those companies stay media companies even if they start streaming sound or video in a browser instead of on the TV. That's just replacing the distribution team, a rather small part of their business by headcount. They're still media companies, because they make money by selling ad space in content. The distinguishing feature of facebook is that it takes user-generated content, and generates revenue by selling ad space. That's the "social" in social media, it's what makes social media different from traditional media. But the other part is the same: They generate revenue by selling ad space inside the content that they manage.