RSS was not discoverable for non-techy users, in part because browser support was clunky and publishers were reluctant to send readers away from their websites

RSS was not discoverable for non-techy users, in part because browser support was clunky and publishers were reluctant to send readers away from their websites (and ads). But these days publishers rely on Twitter and Facebook as a "worse is better" method to syndicate links to their content. Twitter and Facebook are discoverable and sharable. I feel like there is some opportunity to create new personalized social software or services using RSS in a post-Facebook world.