3 ms·
Not sure if this was covered elsewhere, but this actually changes the SEO game in a subtle way. imagine you could rank for the term online deg but NOT online de
by rubyrescue 16y ago
Not sure if this was covered elsewhere, but this actually changes the SEO game in a subtle way. imagine you could rank for the term online deg but NOT online degree.
SEO's rejoice, this could be profitable for consultants and linkbuilders.
- brown9-2 16y agoI'm curious if users will actually change their behavior because of this though. For example, if you decide you want to go to google.com to search for "online degree", are you likely going to stop in the middle of typing your phrase when you notice some results appear? For me the lag between typing and displaying of results seems a little too slow for this to really happen.
- eof 16y agoYou forget that you are not the user. edit: ie not everyone is typing as quickly as you are
- alextgordon 16y agoSure, if you can touch type. There's still millions of people hunting and pecking, especially on mobile devices. It's certainly plausible that people will stop to look at the results.
- stellar678 16y agoOne of the articles I read talked about Google mentioning this....their research showed an average pause of 300ms between keystrokes (crazy!) but only 30ms between eye saccades, so users are looking around 10 times for every keystroke.
- CamperBob 16y agoIf I'm hunting and pecking, I'm looking at the keyboard, not the screen. Those saccades are most likely happening during the typist's search for the next key to hit.
- jerf 16y agoDid you try it? It doesn't search for the current search term, it searches for its current best guess. The instant search results for "online deg" and "online degree" are identical, because it's the same search. (I compared it to a direct search for "online deg" and it's not the same search.) There's no optimization for "online deg" to be made. I don't think there's very much SEO implication here at all, actually, as the goal was already to be the top hit for a common Google search, and common Google searches will be what Google Instant already prefers.
- rubyrescue 16y agoi did, and i thought about your objection, but then i thought, nobody is trying to rank for online deg yet... what if they did?
- dmpayton 16y agoIn the live webcast they said that they use auto-complete to populate the instant results. Typing "online deg" auto-completes to "online degrees", so that's the query used to generate the instant results.
- jfager 16y ago"online deg" probably isn't the best example, but there are still going to be cases where a prefix autocompletes to a different target than the final intended search, that SEOs for the final intended search will want to start ranking more highly for. Finding those cases will be part of the fun. Ask it another way: do you think a service that shows what the current google autocompletions are for every prefix of a given term becomes more or less interesting to SEOs after this announcement?
- AlexC04 16y agono - but I thought a really good example was when I typed in HAHA and saw that one of the options presented was: HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA I clicked on it because it was so much funnier than the rest of them. Turns out: affiliate link. Or some sort of americanized japanese dating porn or something ... couldn't really tell. Still. I definitely agree that it completely changes the SEO game.
- deleted 16y ago[deleted]
- deleted 16y ago[deleted]