Yes it is, but I think - perhaps counter intuitively to some, that the larger the company the larger the risk of being left without the product or service you g

Yes it is, but I think - perhaps counter intuitively to some, that the larger the company the larger the risk of being left without the product or service you grow to like. In the case of Google, Microsoft and some others I'm now wary of even trialling things. Being owned by a major is bad for life expectancy. Being bought out by one is worse. Google are quite probably the pack leader for shuttering services for no obvious reason (Reader etc) and also buying startups to shutter them or turn them into something unrecognisable. I try to apply this view when choosing all products and services - I'll favour startup and family owned over multinational brand for everything from SaaS to food and clothing and often pay extra to do so. I'd like to think there's still a chance of individual customers mattering to them. I also favour desktop where possible.