So what can we gleam from this? OVH aren't about to start selling books or buy supermarket chains? Quelle surprise. Having AWS in the hosting market means tha

So what can we gleam from this? OVH aren't about to start selling books or buy supermarket chains? Quelle surprise. Having AWS in the hosting market means that right now, it's become a cottage industry for anyone else other than the big names in tech. Meanwhile these big names in tech know that they can make money from their platforms. They simply can't compete on the same level and now they've decided that's what makes them unique in the industry... What should a hosting business to do in 2018?