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> "The truth is, we could make a ton of money if we monetized our customer — if our customer was our product," Cook said on Wednesday. "We've elected not to do
by hanspeter 9y ago
> "The truth is, we could make a ton of money if we monetized our customer — if our customer was our product," Cook said on Wednesday. "We've elected not to do that."
You elected to pocket up to 30 % of all app revenue generated from your users and their data ($11.5 billion in 2017). How is that not monetizing your users?
- lmkg 9y agoI take it to mean that when he says "monetize our customer" he means "the money comes from someone other than the customer themselves." Pocketing 30% of app revenue falls more under "providing a service" than "monetizing customers."
- pwinnski 9y agoIt's monetizing developers, not users. They collect nothing whatsoever from free apps.
- deleted 9y ago[deleted]
- hanspeter 9y agoYou could also say: Facebook is monetizing advertisers, not users. And: They collect nothing whatsoever from free social media marketing. The point is that Apple has users and user data, and companies come to Apple to make money on their users while paying Apple to get access.
- pwinnski 9y agoBut that's backward, again. Apple is monetizing developers because the money comes from the users. Users pay to have access to the developers. Facebook is monetizing users because the money comes from the advertisers. Advertisers pay to have access to the users.