Remember the Matrix, where all of humanity is trapped in a giant simulation so they can be drained of their energy? And only a few people were able to wake up a

Remember the Matrix, where all of humanity is trapped in a giant simulation so they can be drained of their energy? And only a few people were able to wake up and see the real world? The business world is like that, where most people believe they have to go down the standard path of using the sexy new tech stack and a whole team of devs, when they should really be looking for an off the shelf product or service or an established tech. In 2009 a company I worked for operated several coupon/deal sites and they published affiliate links on them. They had a team of several editors who monitored a shared email account that received updates from the various affiliate programs. In order to keep track of which emails had been read by each editor, they hired a contractor who built a custom Ruby on Rails app to read the inbox, ingest the emails into a database, and display them in a dashboard so they could be assigned to users and tracked. The paid tens of thousands of dollars to have it created. When I was hired, the first thing I asked was, why didn't you just use Email Center Pro (now Outpost) for $10/month?