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The perfect domain name today might not be the best name tomorrow. Really think about what you want your domain to say..if anything. Don't corner yourself in

by jpmc 16y ago

The perfect domain name today might not be the best name tomorrow. Really think about what you want your domain to say..if anything. Don't corner yourself in by your domain name. I am sure a variation or a unique name is avaialbe. Take that perfect domain name and play with it and see what comes up. You might find an even better domain at the standard registration rate. To really answer your question I would have to weigh the cost(are we talking hundreds, thousands, tens of thousands?) against the return. Is this the most common word or phrase for your service that a user would search for? Or is it too generic?

evanjacobs 16y ago
As a back-up plan I've been collecting variations of my "perfect" domain at standard registration rates. The cost is approaching $10k now but I don't know what the final value might be. There is less than a day left for the auction.
- byoung2 16y ago
  The cost is approaching $10k now but I don't know what the final value might be WIll you get $10k+ worth of additional revenue from having that name alone? What else could you spend that money on that would net the same benefit?
  - evanjacobs 16y ago
    That's what I'm trying to figure out. If my service is successful with a less perfect domain I might be able to come back and purchase this domain at some multiple of today's price. However, if I spend too much money on the domain then I may not be able to have enough money to get to product/market fit.
    - jpmc 16y ago
      The name is only an ingredient of your success. If you are relying on the name to make your service successful you have a recipe for failure. If everything is perfect (interface, design, backup/recovery,scalability) and the name is the cherry on top go for it. If you have any doubts and will need those resources to fix issues or get you past "the hump" wait and launch with a different domain. As you said you can buy it later at a higher price but at least you will have cash flow.

by jpmc 16y ago

evanjacobs 16y ago

As a back-up plan I've been collecting variations of my "perfect" domain at standard registration rates. The cost is approaching $10k now but I don't know what the final value might be. There is less than a day left for the auction.

byoung2 16y ago
The cost is approaching $10k now but I don't know what the final value might be WIll you get $10k+ worth of additional revenue from having that name alone? What else could you spend that money on that would net the same benefit?
- evanjacobs 16y ago
  That's what I'm trying to figure out. If my service is successful with a less perfect domain I might be able to come back and purchase this domain at some multiple of today's price. However, if I spend too much money on the domain then I may not be able to have enough money to get to product/market fit.
  - jpmc 16y ago
    The name is only an ingredient of your success. If you are relying on the name to make your service successful you have a recipe for failure. If everything is perfect (interface, design, backup/recovery,scalability) and the name is the cherry on top go for it. If you have any doubts and will need those resources to fix issues or get you past "the hump" wait and launch with a different domain. As you said you can buy it later at a higher price but at least you will have cash flow.