> I don't know how effective it is, I'd like to learn more. But I smell the possibility that these CA type firms are simply selling snakeoil to desperate politi

> I don't know how effective it is, I'd like to learn more. But I smell the possibility that these CA type firms are simply selling snakeoil to desperate political activists. According to the article: "The accuracy he claims suggests it works about as well as established voter-targeting methods based on demographics like race, age, and gender....the digital modeling Cambridge Analytica used was hardly the virtual crystal ball a few have claimed." It's pretty clear that they were selling snakeoil. In fact, the use of CA wasn't particularly helpful to anyone [1]...hiring them was just a prerequisite for obtaining campaign contributions from the Mercer family, who had put up the money behind CA [2]. [1] http://www.businessinsider.com/cambridge-analytica-facebook-scandal-trump-cruz-operatives-2018-3 http://www.businessinsider.com/cambridge-analytica-facebook-... [2] https://twitter.com/kenvogel/status/975756418128187393 https://twitter.com/kenvogel/status/975756418128187393