Continuing to honor existing redirects is a relatively simple gesture of goodwill -- it's absolutely what customers expect, it's good for the web, and doesn't n

Continuing to honor existing redirects is a relatively simple gesture of goodwill -- it's absolutely what customers expect, it's good for the web, and doesn't need a lot of ongoing effort. Rather, it looks like they're driving people to a different product intended for a different set of usecases [1]. They want to get out of the generic, commodity web URL shortener business, and drive more of their customers towards more purposeful destination forwarding. [1] https://firebase.google.com/docs/dynamic-links/use-cases/ https://firebase.google.com/docs/dynamic-links/use-cases/