I would wager that using proper decimal formatting for $12.50 would also go a long way to increase conversions. I'm always weary when websites don't take the t

I would wager that using proper decimal formatting for $12.50 would also go a long way to increase conversions. I'm always weary when websites don't take the time to get the simple details right -- makes me wonder what else (behind the scenes) they're not doing, like making the transactions "secure".