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> If you get regulated, you are now approved by the government. Not necessarily. I suppose it would be possible to regulate it into nonexistence, by underminin
by Slansitartop 9y ago
> If you get regulated, you are now approved by the government.
Not necessarily. I suppose it would be possible to regulate it into nonexistence, by undermining the privacy-invading business model. You could probably get at least part-way there by requiring that profile-based targeted advertising and data collection be explicitly opt-in with informed consent. IIRC, the GDPR has a lot of good stuff about how consent must be obtained. Further regulations could mandate that services and incentives cannot be provided conditionally based on tracking or accepting profile-based targeted advertising, etc.
If the above regulation takes effect, much of the business value of profile data evaporates. Facebook would only be left with eyeballs to shove non-targeted ads in front of, and maybe generalized market research.