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Wow, I'm surprised that a book on pricing is so expensive. Since they're the experts, perhaps they think that all books would be more profitable if they were p
by imp 16y ago
Wow, I'm surprised that a book on pricing is so expensive. Since they're the experts, perhaps they think that all books would be more profitable if they were priced higher. I wonder if many books are priced lower because they hope to get on a bestseller list.
- sethg 16y agoIf the advice in that particular book is correct, then any entrepreneur who spends $100 on it will recoup the cost fairly soon. If the buyer is a college student rather than an entrepreneur, well, the cover price is comparable to the price of other college textbooks. Textbook publishers can get away with charging a lot because students have to buy whatever the professor says to buy, and because once they’re borrowing tens of thousands of dollars for tuition and living expenses, students will not balk at a few more kilobucks for their books.
- jules 16y agoYou are correct. Most of my physics books are at least 2 times as expensive as that book :(
- all 16y agoI can second Nagle's book. They could charge its weight in gold, and it would still be worth every penny. Where Davidson's freebie gives you the lay of the land on pricing and talks a bit about some dynamics, Nagle's "Strategy and Tactics" covers the details in some depth. You learn how to deploy pricing as part of your marketing strategy. They not only back up their points with detailed examples, but they explain why the pricing worked (or didn't) as it did. Simply invaluable. For the OP, I would also recommend "Blue Ocean Strategy": http://amzn.com/1591396190 http://amzn.com/1591396190 . The authors address how to move beyond mere competition, and pricing is one of those ways.