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Actually, not anyone with an email server can do it. That's literally MailChimp's value proposition - that they have servers that are trusted by the major email
by vertex-four 9y ago
Actually, not anyone with an email server can do it. That's literally MailChimp's value proposition - that they have servers that are trusted by the major email providers and so have high delivery rates. In order to compete with them, you must ensure that your servers are similarly trusted - the process by which this happens being an undocumented black box that is different for each email provider, which often involves having personal contacts at those providers.
In other words - there's a high barrier to entry and you can't provide the service at all if you don't have a certain amount of volume to make a certain amount of profit to cover operating costs. Targeting a niche will not provide that volume.
- evgen 9y agoAnd the reason that MailChimp's servers are trusted for delivery to third parties is that they do front-end filtering to keep spammers and scammers off the platform so that third party mail recipients have a reasonable expectation that they can rely upon MailChimp's due diligence legwork. In this case MailChimp is deciding that the vast majority of ICO and Blockchain marketing is spam/scam email and continuing to allow it has a negative impact on those high delivery rates. Anyone with an email server can try, but given the nature of this particular community it is more likely that this competitor would soon find their email delivery rates hitting 0%.
- UncleEntity 9y agoThey did all this legwork and a (small) proportion of their customer base is threatening their "value proposition" so they simply decide to not do business with them. Seems pretty rational to me... As an aside, someone could easily set up an ICO to fund a competing business to take a big chunk of Mailchimp's user base -- assuming they weren't fraudsters, of course.