First, I recommend viewing the slides on slideshare proper (http://www.slideshare.net/bokardo/designing-for-social-traction http://www.slideshare.net/bokardo/de

First, I recommend viewing the slides on slideshare proper (http://www.slideshare.net/bokardo/designing-for-social-traction http://www.slideshare.net/bokardo/designing-for-social-tract...). Some of the slides were hard to read for me on the smaller embed. Secondly, wow. This is a seriously worthwhile click. I'm only about halfway through it, so there's still time for it to go downhill I suppose, but while some of the tips are more commonplace (delay registration as long as you can), others were downright insightful (Instead of asking "Can people fill out our sign-up form?" Ask "Are people motivated to care?"). It's long, so save it for later if you're in a hurry, but I recommend against skipping it altogether.