It's common (and I agree it's ugly) but it's far from the only option. I'm using a library [1] that generates HTML from Google's Closure Templates [2] which any

It's common (and I agree it's ugly) but it's far from the only option. I'm using a library [1] that generates HTML from Google's Closure Templates [2] which any designer can easily understand. [1] https://github.com/archimag/cl-closure-template https://github.com/archimag/cl-closure-template [2] https://developers.google.com/closure/templates/ https://developers.google.com/closure/templates/