one key thing to keep in mind is that blind tests aren't the end all and be all. remember coke kept finding that people who drank coke preferred pepsi in a bli

one key thing to keep in mind is that blind tests aren't the end all and be all. remember coke kept finding that people who drank coke preferred pepsi in a blind taste test. It turned out because Pepsi was sweater, but people's enjoyment of a beverage goes further than just sitting down taking a few sips of a drink. Relying on data like that lead to one of the greatest follys in business history: New Coke. Many people when put on the spot get it wrong what they like, as they often focus on something very trivial. In coke, it was sweetness, and in these violins, loudness. To me, its evidence the new ones sound better, but its not definitive.