> I don't find it clickbait-ey at all. Let's consider two alternatives: (a) A Forgotten Drink That Caffeinated North America for Centuries (b) Yaupon

> I don't find it clickbait-ey at all. Let's consider two alternatives: (a) A Forgotten Drink That Caffeinated North America for Centuries (b) Yaupon tea: A Forgotten Drink That Caffeinated North America for Centuries Would anybody be better off if they had chosen (b) instead of (a)? Yes, potential readers would have more information of what to expect and hence a better basis for choosing whether to click. Would anybody be worse off if they had chosen (b) instead of (a)? Yes, Atlasobscura would get fewer clicks and hence less advertising money for yet another one of their Wikipedia copy and paste jobs. In other words, it's clickbait.