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I don't know. The context of the policy day was around encouraging adoption of EVs and HEVs rather than better ICE vehicles. Perhaps that's a signal. I person
by richmarr 9y ago
I don't know.
The context of the policy day was around encouraging adoption of EVs and HEVs rather than better ICE vehicles. Perhaps that's a signal.
I personally see it as mostly a marketing challenge so spent most of my time chasing things like charging point standardisation & visibility, and pushing approaches that might change perceptions of EVs, such as changing the standard yellow for blue (or green, jury's out) to make them stand out whilst driving to address the perception that it's unusual.
- headmelted 9y agoThe blue-tinted badges seem wrong somehow, if only because "blue" is assocated with Diesel (BlueHDI, BlueMotion etc). I would expect them to be green-tinted (although there may be a counterargument to that based on something I'm not seeing), although I acknowledge that it's nitpicking.
- richmarr 9y agoPersonally I have no idea what you're talking about when you say "BlueHDI", I had to look it up, so clearly there's an element of subjectivity here. Similarly things like football team colours may also come into play, so perhaps there should be a choice. That said, I have no idea whether (a) apparent social norms are actually the main problem to adoption or (b) whether the DVLA could be convinced to adopt new policies for rear-plate colours.