OP didn't say there's no difference between wines or violins. Of course there is, but at some point those differences stop being noticeable to most and eventual

OP didn't say there's no difference between wines or violins. Of course there is, but at some point those differences stop being noticeable to most and eventually to everyone. Research shows that at some point the story you are being told or tell yourself makes more of a difference than the product. And while I am not a wine aficionado, I say this as someone who spends substantial amounts of money on up-market chocolates, port etc. which are not exceptions to this either.