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Surprise, surprise. Having no secure icon on page increased conversions by 400%
- thirsteh 16y agoMaybe don't test with an icon that looks like the "XP AntiVirus 2009" scamware. The small "verified by X" logos, McAfee's for example, have repeatedly been shown to increase conversion rates.
- westi 16y agoPersonally, not surprised at all in the way this went. That "icon" just distracts from the main page content and draws you away from the coupon code itself. I suspect a smaller less prominent icon - maybe in the top right hand corner of the page would have performed better
- beambot 16y agoI would wager that using proper decimal formatting for $12.50 would also go a long way to increase conversions. I'm always weary when websites don't take the time to get the simple details right -- makes me wonder what else (behind the scenes) they're not doing, like making the transactions "secure".
- wlievens 16y agoThe huge distracting icon makes it look like a scammy shareware site.