> Not since musician Mark Knopfler immortalized the irascible CEO in his 2004 song “Boom Like That” has the early beginnings of the company been depicted in pop

> Not since musician Mark Knopfler immortalized the irascible CEO in his 2004 song “Boom Like That” has the early beginnings of the company been depicted in popular culture. Is Mark Knopfler post Dire Straits really considered pop culture? I am a fan, and I love the song mentioned (in fact, the entire Shangri-La album is amazing) but I’ve barely met anyone in the past 20 years or so who even knows who the man is. Maybe I just hang out in the wrong circles.