My 7 year-old boy already wants to start his own business, and routinely runs his ideas by me. He's also a Minecraft fan, and his favourite YouTube channel is P

My 7 year-old boy already wants to start his own business, and routinely runs his ideas by me. He's also a Minecraft fan, and his favourite YouTube channel is PopularMMOs. When he started watching it a lot and referring to "Pat & Jen", I decided to find out what that is all about. I was surprised to discover after a little googling that they're a married couple who pull down $11m/yr from YT. And yes, as a parent I am unnerved by this article. While I don't want to discourage his budding entrepreneurship and do want to encourage his initiative, I want him to apply it in a way that is realistic for a kid his age, and I also want to protect him from the inanity (and worse) of stuff like TeenBoss and various get-rich-quick schemes and snake oil sales. I want him to learn the value of hard work, practise, being punctual, and skills that will help him excel in whatever it is he decides to do as an adult. At this point, that means studying, doing well academically, and possibly starting a cottage business his parents can help him with (fortunately, he's a First Honors student).