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What are your thoughts about showing pricing on the landing page?

dbg31415 9y ago
Be upfront with your price. Price is a data point a customer needs to make the decision. Give them all data points you can.
- a13n 9y ago
  It's not that simple. Some businesses would lose a fortune if they started pricing this way. Particularly if you sell to enterprises. Many companies will make more money by sizing them up and giving them an optimal custom price.
  - Angostura 9y ago
    As long as your explicitly factor in the number of sales being lost in the calculation
- mrhappyunhappy 9y ago
  Bad advice. While this works in some cases, you’d lose a lot of money on some products because the would be customer has not realized the full value of your product. A product generating 500% roi may mean $100 to one business and 1 million to another - should they pay the same price?
andkon 9y ago
I feel like most of the time, pricing decisions involve a lot of information and it feels like a digression to have it all on one page. For simple apps and pricing structures, it's doable — my Rdio-to-Spotify app was $5, and said so up front – but the point of the landing page is to help someone decide if you're useful to them or not. Get them to the "yes, if" stage before showing them pricing, imo.
notahacker 9y ago
Depends on what you're selling, how complicated the pricing structure is and whether price is likely to be a major factor in people saying "yes" to your product. And above all whether the goal is to get people to click the "buy" button, to get people trying the service to see how much they might need it or to get people to contact your enterprise sales team
2474 9y ago
Like andkon said, convince me that your product is something I need or compel me to need it. I might hit your landing page with little to no prior information. If I can't be convinced your product is worth my time, does price even matter at that point?

Be upfront with your price. Price is a data point a customer needs to make the decision. Give them all data points you can.

a13n 9y ago
It's not that simple. Some businesses would lose a fortune if they started pricing this way. Particularly if you sell to enterprises. Many companies will make more money by sizing them up and giving them an optimal custom price.
- Angostura 9y ago
  As long as your explicitly factor in the number of sales being lost in the calculation
mrhappyunhappy 9y ago
Bad advice. While this works in some cases, you’d lose a lot of money on some products because the would be customer has not realized the full value of your product. A product generating 500% roi may mean $100 to one business and 1 million to another - should they pay the same price?

andkon 9y ago

I feel like most of the time, pricing decisions involve a lot of information and it feels like a digression to have it all on one page. For simple apps and pricing structures, it's doable — my Rdio-to-Spotify app was $5, and said so up front – but the point of the landing page is to help someone decide if you're useful to them or not. Get them to the "yes, if" stage before showing them pricing, imo.

notahacker 9y ago

Depends on what you're selling, how complicated the pricing structure is and whether price is likely to be a major factor in people saying "yes" to your product. And above all whether the goal is to get people to click the "buy" button, to get people trying the service to see how much they might need it or to get people to contact your enterprise sales team

2474 9y ago

Like andkon said, convince me that your product is something I need or compel me to need it. I might hit your landing page with little to no prior information. If I can't be convinced your product is worth my time, does price even matter at that point?