Genius move by Apple. This is a marketing move, clear and valuable differentiation from competition. What's perfect about this is that the competition can not c

Genius move by Apple. This is a marketing move, clear and valuable differentiation from competition. What's perfect about this is that the competition can not claim the same (Google/Samsung/Android and to a degree FB). It's not like increasing RAM and the competition then easily follows. Props to Apple for realizing their strengths.