Yeah, well, some people do base their lives on shopping at Amazon, so there's a market there. It's just not as big as it could be. I mean, my prior comment was

Yeah, well, some people do base their lives on shopping at Amazon, so there's a market there. It's just not as big as it could be. I mean, my prior comment was somewhat limited in nuance. Sure the Kindle tablets are reportedly well-liked, but they're most well-liked by people who buy everything from Amazon. The thing is, I have a lot of this stuff I'm making fun of. I have a Fire TV Stick, I have a Kindle (the old-fashioned kind with an e-ink display), I had a Fire phone. But, I recognize that they are Amazon service delivery platforms. They exist to sell me products from Amazon. It's all part of a big ecosystem where lots of little frictions are removed from my life if I buy from Amazon. In addition to the devices, I have Prime, I have an Amazon Visa card (5% cash back on purchases from Amazon), I've bought a bunch of music from Amazon (and can have it all stored on Amazon when I change devices without having to remember where I bought it from or deal with weird download limits or whatever), etc. I'm making fun of myself here, basically, because I'm the ridiculous and stupid consumer that Amazon is building all the their ridiculous and stupid consumer products for. But, even I saw through the bullshit that was the Fire phone and found it absolutely ridiculous. And, I have a Nexus tablet and no interest in a Fire tablet, even at a better price than competing Android devices. The value proposition from a standard Android device with the Google apps is higher for me in phones and tablets. I won't likely fall for another Amazon produced phone or tablet. And, I haven't yet seen a compelling reason to invite Alexa into my home.