In the Apple app store, ratings given when an app is free do not carry over to a paid for app, so any extra ratings you get are ignored. Reviews are carried ove

In the Apple app store, ratings given when an app is free do not carry over to a paid for app, so any extra ratings you get are ignored. Reviews are carried over. There are a number of websites/apps with lots of users who look for free apps to try out, and rely on this method to try out some really good stuff. I see nothing wrong with this, you are giving users something for free that is normally not, and a great way to get new people to try your app. A very valid and welcome marketing technique.